GROW your Life & Business

The GROW coaching model is recognised as one of most popular coaching models to use when setting yourself goals.

It consists of six parts in the process, which are:-

1) State your goal in the positive.

2) Have and evidence procedure.

3) Can you start and maintain the goal yourself.

4) Contextualise.

5) Maintain the positive by products.

6) Ecology.

Lets take each stage in turn, so do we mean by stating with state the goal in the positive?

The goal you want to achieve must be something you actually want and not something you want to avoid. By positive thoughts and actions enables the mind to focus on what you want in life. The mind is unable to focus on negative goals.

i.e. I don’t want to put any weight on? or I want to loose ten pounds over the next four weeks via exercise and reducing fatty foods.

Have an evidence procedure – This is trying imagine what it would be like, when you have achieve your goal, .i.e. what will it look like, feel like or what will you hear going on around you once you have achieved your goal.


When Linford Christie (the athlete) won his gold medal, when he was then interviewed. He stated that he had no doubts that he was going to win a gold medal, because he had run that race a thousand times in his mind and had experienced in his mind what it would be like to win. The only way he was not going to win was if he had an accident on the day!  He said he had heard the national anthem being played, he heard the crowds cheering, he saw the flags waving, he said the jubilant crowd jumping up and down in the stadium.

This stage is very powerful and aids the experience and motivation in working towards your goal.

Can you start and maintain the goal yourself ? This stage is important to work out what support you may need and whether you can do on your own merit.

Contextualise - This stage is only required when you are talking about behaviours etc .i.e. I want to be more assertive ? Be sure where and when in your life you want to be more assertive. If you are in charge of a sales team at work and feel you need to be more assertive with the team, make sure it is only work that want to be assertive and not to include be assertive when you get home and are with the family. As your partner and children will not appreciate the change.

Maintain the positive by products – This stage is about knowing your existing strengths and making sure you don’t diminish them whilst working towards your goal. Otherwise you gain one thing and lose another.

And finally the Ecology ? This stage is about whether the goal is worthwhile, what’s involved, how much time is needed, what effort do you have to commit to to achieve the goal. What are the benefits of achieving this goal.

This model gives you a process to follow when setting goals, it is even better if you get a life or business coach to help you. Because they have the skills to make sure you maximise your goal setting techniques.


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