Archive for the ‘Ten Business Marketing Tips’ Category

Elevator Speech / Pitch?

You need to describe yourself in detail, concisely and impressively, making sure you also inform what is you do and what you have to offer that is unique.

Also think outside of the box, by not having your own agenda, it is a bit like when you go fishing, there is you, your rode & reel, plus you have your hook & bate. Now all you need is a fish to take the bate, so you need to tease & entice your audience to take firm interest & for them to ask you questions! Once this happens you have the interest from you potential client or buyer? This is when you can switch into selling mode & to match the benefits & services to that you have offer & have established from them.

Be different.

You have to stand out from the crowd, so your audience want to know more & will seek you out to find out more! And remember people buy of people, but they want something that stands out from all your competitors. So be original & look to inspire those around you.

Help others.

Always seek to support & help others, for what you give out, you will get double in return. Also you will get support & free advice that is invaluable, which if you had to pay for would really cost you dearly.

Personal integrity.

Trust, reputation are key requirements that fellow businesses value & your potential clients will be looking for this, they do not want to deal with the insincere or people with the gift of the gab type of person. So invest in time & effort to build relationships that will stay with you & provide you with repeat business, but more importantly you also build your reputation & the key ingredient of respect & trust.

Relevant targeting.

One thing to remember no matter who your ideal target market is, that potentially everyone who has surplus cash available is a potential customer, it all depends on what attracts an individual marketing wise, as to what they will eventually spend that surplus cash on! So always remember even the most unexpected buyer could become your customer.

With this in mind, it is also good to know who your ideal target market is likely to be & how are you going to be able to actually present to them directly or in person.

i.e. Flyers, be mindful that these cost money, so make sure they are used effectively? For example do not suddenly decide to deliver a thousand flyers in your neighbourhood & a healthy return, the normal response rate is about 0.62% per hundred flyers, so not a great return for your investment.

But if you take one flyer & take it to one of your ideal target market & present it to the proprietor / owner? for example lets take a mobile valeting service & you take the first approach not much return from delivering to your local housing estates, but if you took the second option & take one flyer to say a supermarket with say 30 -40 staff working shifts & speak to the manager with a special offer plus perhaps a guaranteed day that you can be at the supermarket, you are likely to get a minimum return which will be much higher anything from 1 – 40 from one flyer. Far better odds don’t recon?

Plans & aims.

Always think about what type of networking is best for you, & how much time to invest in networking, there are lots of various groups, clubs etc out there, so be selective & plan your time to maximise the benefits available to you. Networking is a vital part of getting  your business the correct amount of exposure.

Follow up.

Make sure you follow up any meetings or referrals you have obtained, because delay, gives the impression that you either don’t care or are not interested, so make sure you act quickly to avoid losing any potential business. You might actually be very busy & just find it difficult to find time in your diary, but trust me find the time, otherwise you with very quickly have an empty diary.

Be positive.

This should go without saying, but I will mention it for those who think they can get by because they have a product or service that is vital to your client so don’t  have to be that positive. Well I have news for you, you are not the only supplier & people buy of people, a non positive attitude funny enough has a negative effect on those who have lost there positivity!

Sustained focused effort.

You need to always be focused & up for any challenge, this is vital for sustained growth, your efforts & commitment will be reward from remaining focused every day.

Life balance.

If you are grounded in your approach & find the right balance to suit you, your family, then your business & your clients will also benefit, because they will feel assurance in your abilities etc.

Follow the above principles & you will not go far wrong with your business marketing / networking.

 

The 3 Saints Business Club

Ever wanted a business club that is not just about networking, one, which provides so much more?

Well I have some great news; here is a club that has been designed by businesses for businesses!

Since November 2010 we have been looking at how businesses can help each other to grow in more ways then one.

That is when I met Onkar Singh from The Three Saints Hotel and Conference Centre, and along with team of various business owners, came together with a shared goal, which was to support and promote local business via a Business Fayre. Hence the South Wales Business Fayre was born and took place on the 20^th May 2011.

The Fayre provided local businesses with the opportunity to display their wares and services at the event, and thirty-eight businesses took up the challenge. Plus we had numerous special speakers who gave up their time to provide local businesses with useful information that they could use back in the work place.

After the event we requested all visitors, exhibitors and speakers to provide feedback about what they expected to get out of the day and how could we improve any future events for local businesses.

We received lots of feedback, which were positive and very constructive, which we replied to and have now incorporated into any future events.

From the feedback came three clear messages: -

1. To have a regular meeting which would include a special speaker.
2. To have a mix and mingle period to relax and discuss business with fellow other businesses over refreshments and snacks.
3. And finally to have a place for local business to have and to use on a regular basis.

Taking this feedback on board and after lots of meetings and discussions, it was agreed to set up the 3 Saints Business Club.

It is a Club with a difference, in fact two key differences. Firstly there are no membership fees and secondly you and your business have a range of great facilities that will be available to members at discounted prices.

Facilities

This is great location for businesses to use for range of functions and a number of reasons. It not only boasts a large upstairs conference hall (The Diamond Suite) capable of holding up to 500 delegates.

There is also has a downstairs conference room (The Warren Room) with full audio, visual, and w.fi equipment, this room holds up to sixty delegates in a cinema format. But can be laid in any format you require.

So no matter what occasion your business has, i.e. Conferences, Seminars, Award Ceremonies, Meetings or Training, 3 Saints Business Club can support you by providing the facilities and a friendly environment to meet and have a chat with prospective clients.

There no membership fees, you will have a membership card that entitles businesses to use the Centre and Conference Facilities at Special Rates, purely for your own business purposes.

And should your want to entertain any clients or for staff who require accommodation for a night or two. There are 35 Bedrooms available at the centre.

Accommodation

The Three Saints Hotel has 37 en-suite bedrooms. We have a choice of Single, Twin, Double and Family rooms. All rooms come with tea and coffee making facilities, colour television and comfortable beds.

Breakfast consists of a Full English breakfast or a range of healthy cereals. We cater for individuals, groups and corporate bookings.

Plus to make your visit even more enjoyable there is The Red Mint Restaurant (which caters for Indian & English) a traditional Pub.

It is also conveniently located off junction 34 (M4).

Membership

Your membership will entitle you to discounts at the centre’s facilities and there will be a special business event every 5 – 6 weeks, where there will be a special speaker for up to an hour followed by a mix and mingle for an hour and get to know and collaborate with local businesses.

At these special events there will be a small charge £5 for the early booking or £10 per head on the door.

The Three Saints Hotel & Conference Centre also has a restaurant & bar, which is perfect for relaxing between meetings, and ample parking is also available directly outside the venue. It is also conveniently located off junction 34 (M4).

The first event takes place on 20th July between 6pm – 8pm.  The First Special Speaker is Mo Mastafa, subject will be about Internet Marketing, further details to follow regarding full contact of talk.

Venue is at The Three Saints Hotel & Conference Centre, based opposite the Royal Mint in Llantrisant. CF72 8YT.

New web site and payment system for special meetings to be confirmed, no fees for membership!

Look forward to seeing you all there on the day.

Martin Biginelli (Coaching Four Success & Pure Creative Media).

 

Elevator Speech / Pitch?

You need to describe yourself in detail, concisely and impressively, making sure you also inform what is you do and what you have to offer that is unique.

Also think outside of the box, by not having your own agenda, it is a bit like when you go fishing, there is you, your rode & reel, plus you have your hook & bate. Now all you need is a fish to take the bate, so you need to tease & entice your audience to take firm interest & for them to ask you questions! Once this happens you have the interest from you potential client or buyer? This is when you can switch into selling mode & to match the benefits & services to that you have offer & have established from them.

Be different.

You have to stand out from the crowd, so your audience want to know more & will seek you out to find out more! And remember people buy of people, but they want something that stands out from all your competitors. So be original & look to inspire those around you.

Help others.

Always seek to support & help others, for what you give out, you will get double in return. Also you will get support & free advice that is invaluable, which if you had to pay for would really cost you dearly.

Personal integrity.

Trust, reputation are key requirements that fellow businesses value & your potential clients will be looking for this, they do not want to deal with the insincere or people with the gift of the gab type of person. So invest in time & effort to build relationships that will stay with you & provide you with repeat business, but more importantly you also build your reputation & the key ingredient of respect & trust. Read the rest of this entry »