Archive for the ‘Ten Business Marketing Tips’ Category

How can Professional Life Coaching help You?

I am often asked the above question, “How can Coaching help You”

Well, Coaching allows you to set realistic goals / objectives that you want to really achieve in life.

How much time, effort or money would you be prepared to commit to, to change your life for the better?

Before you answer the last question, you need to understand the benefits you will get by achieving a goal / objective.

The easy way to imagine / visualise the benefits you will gain, lets draw a circle and call it the Wheel of Life and divide the circle into eight segments / areas or as many segments / areas as you want.

Next name each and every segment of the Wheel of Life with an aspect of your life, i.e:-

1) Health, 2) Wealth, 3)Work, 4) Social Life, 5) Interests / Hobbies, 6) Personal Development, 7) Friends, 8) Family Life.

Now I want you to rate each segment / area of your life with a number between one and ten, one being the lowest score (Least Happiest) and ten being the highest score (Happiest).

Once you have done this exercise, you will now have a visual chart that clearly shows how you rate various areas of your life.

If you score eight or above, it shows you that you are pretty happy with those areas of your life.

Next you need to look at the scores under eight and put them in order of priority, i.e which areas you need to change first that will make the biggest impact on changing your life for the better?

So lets give you an example, lets say I am overweight, what would be the benefits of reducing my weight?

Answer – Feel good /healthier, Eat healthier food, Healthier life style (more active, walking, sports etc,), Save money (on food, clothes etc.) etc.etc.etc.

Now by doing the above, what impact would being healthier have on the rest of your segments / areas of your life.?

When you are selecting which segment / area of your life to work on first, take a moment to reflect on which area would have the best impact that will benefit you and your life most.?

Once you have completed a segment / area of your life and are benefiting from it. You can then move on to the next segment / area which needs improving and so on until you have achieve the scores on all of your segments / areas of your life.

It is not rocket science, but by having a Life Coach who will work with you helping you to set realistic goals / objectives along the way. Plus they will be able to assist you overcome any barriers / obstacles which may get in your way.

Remember without a Life Coach, you may achieve certain improvements on your own, but how many times have you tried and not been successful to date?

With a Professional Life Coach, you will be able to achieve success in every segment or area of your life.

So how valuable is it to be able to completely change your life for the better and all you need is a Professional Life Coach.

I hope this article goes a long way to demonstrate, “How can Professional Life Coaching help You”?

 

 

 

April 28, 2013 by purecollaboration

I have been thinking long and hard about the future of Pure Collaboration, having trial’ed various events for five events from July to Nov in 2012, to see whether it was a venture that firstly had merit and secondly that there was a need for within the Business Sector?

Well the events were a success and due to the positive feedback recieved from members and visitors, on how they found the events interesting on several levels. Firstly it was a business club with a difference, they enjoyed the sponsor spots, plus the informative educational spots that provided valuable information which helped businesses to think about how they can look to build relationships with and for the disabled market.

So I have taken time out since Dec 2012 to reflect on the options available for me to launch a fully operational business club for abled and disabled to meet, share ideas and exchange ways that will benefit their own businesses and the local community as well.

The club will be for the benefit of Businesses, Universities, Colleges, Charites, Local Authorities and for the Local Community to take part.

One key factor I am looking for, is for local businesses to take an active part, become fully involved in the promoting, day to day running etc and in return for their effort , they will get recognition for being a business that is active within the local community and has demonstrated by your commitment.

I am not looking for free cash injections (but I wouldn’t be rejected any), more importantly it is about gaining additional expertise from established businesses who have the knowhow plus the contacts to help fellow businesses to grow and develop. In return they will have the knowledge of become part of something that is special & currently there is nothing like it out there in the market place.

The Clue is in the name “Pure Collaboration” by giviing and supporting others you will get a return on your investment (witch is based on effort) without any real financial cost to you or your business.

So if you want to be part of a new venture that is being put together to provide, development, education, sales skills, marketing knowhow, confidence building etc.etc.etc.

Plus you will gain from the expertise from every club member as well their support in build your business via support, knowledge & contacts.

Finally I am keen for all Colleges, Universities, Local Authoriites, Charities, Existing Businesses, New Businesses, New Start Up Businesses and supporting everyone within the community that wants to change their existing life and support others to do the same.

If you can see my vision, like the sound of what I am saying and feel you want to be part of this journey, then contact me at msbiginelli@gmail.com or martin.biginelli@yahoo.com. or contact me direct via 07710163790.

Thank you for taking the time to read this blog, but I hope more importantly that it prompts you to respond in a positive way and get on board with this venture.

Many Thanks & Best Wishes

Martin

Essential Principles 4 Business Marketing / Networking

Elevator Speech / Pitch?

You need to describe yourself in detail, concisely and impressively, making sure you also inform what is you do and what you have to offer that is unique.

Also think outside of the box, by not having your own agenda, it is a bit like when you go fishing, there is you, your rode & reel, plus you have your hook & bate. Now all you need is a fish to take the bate, so you need to tease & entice your audience to take firm interest & for them to ask you questions! Once this happens you have the interest from you potential client or buyer? This is when you can switch into selling mode & to match the benefits & services to that you have offer & have established from them.

Be different.

You have to stand out from the crowd, so your audience want to know more & will seek you out to find out more! And remember people buy of people, but they want something that stands out from all your competitors. So be original & look to inspire those around you.

Help others.

Always seek to support & help others, for what you give out, you will get double in return. Also you will get support & free advice that is invaluable, which if you had to pay for would really cost you dearly.

Personal integrity.

Trust, reputation are key requirements that fellow businesses value & your potential clients will be looking for this, they do not want to deal with the insincere or people with the gift of the gab type of person. So invest in time & effort to build relationships that will stay with you & provide you with repeat business, but more importantly you also build your reputation & the key ingredient of respect & trust.

Relevant targeting.

One thing to remember no matter who your ideal target market is, that potentially everyone who has surplus cash available is a potential customer, it all depends on what attracts an individual marketing wise, as to what they will eventually spend that surplus cash on! So always remember even the most unexpected buyer could become your customer.

With this in mind, it is also good to know who your ideal target market is likely to be & how are you going to be able to actually present to them directly or in person.

i.e. Flyers, be mindful that these cost money, so make sure they are used effectively? For example do not suddenly decide to deliver a thousand flyers in your neighbourhood & a healthy return, the normal response rate is about 0.62% per hundred flyers, so not a great return for your investment.

But if you take one flyer & take it to one of your ideal target market & present it to the proprietor / owner? for example lets take a mobile valeting service & you take the first approach not much return from delivering to your local housing estates, but if you took the second option & take one flyer to say a supermarket with say 30 -40 staff working shifts & speak to the manager with a special offer plus perhaps a guaranteed day that you can be at the supermarket, you are likely to get a minimum return which will be much higher anything from 1 – 40 from one flyer. Far better odds don’t recon?

Plans & aims.

Always think about what type of networking is best for you, & how much time to invest in networking, there are lots of various groups, clubs etc out there, so be selective & plan your time to maximise the benefits available to you. Networking is a vital part of getting  your business the correct amount of exposure.

Follow up.

Make sure you follow up any meetings or referrals you have obtained, because delay, gives the impression that you either don’t care or are not interested, so make sure you act quickly to avoid losing any potential business. You might actually be very busy & just find it difficult to find time in your diary, but trust me find the time, otherwise you with very quickly have an empty diary.

Be positive.

This should go without saying, but I will mention it for those who think they can get by because they have a product or service that is vital to your client so don’t  have to be that positive. Well I have news for you, you are not the only supplier & people buy of people, a non positive attitude funny enough has a negative effect on those who have lost there positivity!

Sustained focused effort.

You need to always be focused & up for any challenge, this is vital for sustained growth, your efforts & commitment will be reward from remaining focused every day.

Life balance.

If you are grounded in your approach & find the right balance to suit you, your family, then your business & your clients will also benefit, because they will feel assurance in your abilities etc.

Follow the above principles & you will not go far wrong with your business marketing / networking.


 

3 Saints Business Club Launch!

The 3 Saints Business Club

Ever wanted a business club that is not just about networking, one, which provides so much more?

Well I have some great news; here is a club that has been designed by businesses for businesses!

Since November 2010 we have been looking at how businesses can help each other to grow in more ways then one.

That is when I met Onkar Singh from The Three Saints Hotel and Conference Centre, and along with team of various business owners, came together with a shared goal, which was to support and promote local business via a Business Fayre. Hence the South Wales Business Fayre was born and took place on the 20th May 2011.

The Fayre provided local businesses with the opportunity to display their wares and services at the event, and thirty-eight businesses took up the challenge. Plus we had numerous special speakers who gave up their time to provide local businesses with useful information that they could use back in the work place.

After the event we requested all visitors, exhibitors and speakers to provide feedback about what they expected to get out of the day and how could we improve any future events for local businesses.

We received lots of feedback, which were positive and very constructive, which we replied to and have now incorporated into any future events.

From the feedback came three clear messages: -

  1. To have a regular meeting which would include a special speaker.
  2. To have a mix and mingle period to relax and discuss business with fellow other businesses over refreshments and snacks.
  3. And finally to have a place for local business to have and to use on a regular basis.

Taking this feedback on board and after lots of meetings and discussions, it was agreed to set up the 3 Saints Business Club.

It is a Club with a difference, in fact two key differences. Firstly there are no membership fees and secondly you and your business have a range of great facilities that will be available to members at discounted prices.

Facilities

This is great location for businesses to use for range of functions and a number of reasons. It not only boasts a large upstairs conference hall (The Diamond Suite) capable of holding up to 500 delegates.

There is also has a downstairs conference room (The Warren Room) with full audio, visual, and w.fi equipment, this room holds up to sixty delegates in a cinema format. But can be laid in any format you require.

So no matter what occasion your business has, i.e. Conferences, Seminars, Award Ceremonies, Meetings or Training, 3 Saints Business Club can support you by providing the facilities and a friendly environment to meet and have a chat with prospective clients.

There no membership fees, you will have a membership card that entitles businesses to use the Centre and Conference Facilities at Special Rates, purely for your own business purposes.

And should your want to entertain any clients or for staff who require accommodation for a night or two. There are 35 Bedrooms available at the centre.

Accommodation

The Three Saints Hotel has 37 en-suite bedrooms. We have a choice of Single, Twin, Double and Family rooms. All rooms come with tea and coffee making facilities, colour television and comfortable beds.

Breakfast consists of a Full English breakfast or a range of healthy cereals. We cater for individuals, groups and corporate bookings.

Plus to make your visit even more enjoyable there is The Red Mint Restaurant (which caters for Indian & English) a traditional Pub.

It is also conveniently located off junction 34 (M4).

Membership

Your membership will entitle you to discounts at the centre’s facilities and there will be a special business event every 5 – 6 weeks, where there will be a special speaker for up to an hour followed by a mix and mingle for an hour and get to know and collaborate with local businesses.

At these special events there will be a small charge £5 for the early booking or £10 per head on the door.

The Three Saints Hotel & Conference Centre also has a restaurant & bar, which is perfect for relaxing between meetings, and ample parking is also available directly outside the venue. It is also conveniently located off junction 34 (M4).

The first event takes place on 20th July between 6pm – 8pm.  The First Special Speaker is Mo Mastafa, subject will be about Internet Marketing, further details to follow regarding full contact of talk.

Venue is at The Three Saints Hotel & Conference Centre, based opposite the Royal Mint in Llantrisant. CF72 8YT.

New web site and payment system for special meetings to be confirmed, no fees for membership!

Look forward to seeing you all there on the day.

Martin Biginelli (Coaching Four Success & Pure Creative Media).

 

Ten Business Marketing / Networking Tips

Elevator Speech / Pitch?

You need to describe yourself in detail, concisely and impressively, making sure you also inform what is you do and what you have to offer that is unique.

Also think outside of the box, by not having your own agenda, it is a bit like when you go fishing, there is you, your rode & reel, plus you have your hook & bate. Now all you need is a fish to take the bate, so you need to tease & entice your audience to take firm interest & for them to ask you questions! Once this happens you have the interest from you potential client or buyer? This is when you can switch into selling mode & to match the benefits & services to that you have offer & have established from them.

Be different.

You have to stand out from the crowd, so your audience want to know more & will seek you out to find out more! And remember people buy of people, but they want something that stands out from all your competitors. So be original & look to inspire those around you.

Help others.

Always seek to support & help others, for what you give out, you will get double in return. Also you will get support & free advice that is invaluable, which if you had to pay for would really cost you dearly.

Personal integrity.

Trust, reputation are key requirements that fellow businesses value & your potential clients will be looking for this, they do not want to deal with the insincere or people with the gift of the gab type of person. So invest in time & effort to build relationships that will stay with you & provide you with repeat business, but more importantly you also build your reputation & the key ingredient of respect & trust. Read the rest of this entry »

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