The Brain, VAK’s & Life Coaching?

Well we all have a brain and I find our brains to be a marvellous piece of equipment. That we take for granted, it works when we don’t, and it thinks when we don’t!
Our brain receives over 10, billion pieces of information per day from external events and to avoid any overload, our brain has to either distort, delete or generalise the information it receives, to be able to deal with this amount of information.
This information comes from all of our five senses, visual, sound, touch, smell and taste.
Our brain filters this information through our internal filters; distortion, deletion or generalisation takes place to the original information.
This process is known as our internal representation system and incorporates time, language, memories, decisions, values, beliefs and attitudes.
Once your brain has gone through this process, it affects your state and physiology and in turn this is portrayed in a persons own behaviour.
How to start using this knowledge and put it to good use when you are coaching?
To understand how the brain and your own internal filters work and what are your own primary filters. They are referred to as the VAK System.
Individuals will normally have a bias towards one of the VAK’s
When communicating with people, the language a person may incorporate will include either Visual, Auditory or Kinaesthetic words for example: -
Clarity, Foresight, View, Appear, Illustrate, Spectacle, Examine, Watch, Picture, Reveal.
Accent, Alarm, Announce, Audible, Earshot, Listen, Shout, Remarkable, Say, Tell, Mention, Sounds Like, Strike a chord.
Active, Callous, Concrete, Solid, Flow, Pressure, Tickle, Touch, Motion, Sensitive, Impact, Comfortable.
What words are being used?
Listen to a conversation, then try to work, out what is a persons normal bias. i.e. are they?
Orientated towards being Visual?
Orientated towards being Auditory?
Orientated towards being Kinaesthetic?
This can change depending upon environment i.e. work or home or certain situations. But normally we all tend to have a bias towards one type of VAK.
And there is no right or wrong VAK to use; it is what makes you the person that you are!
Other characteristics for each VAK
Visual – Talk quite fast, like visual things, love images, design, maths, chemistry and will like an attractively designed environment i.e. a picture paints a thousand words!
Auditory – Will like drama, writing, literature, music, able to tune into new ideas, they often like speaking to audiences and will not like any disturbances when trying to listen to someone any back ground noise they will pick up and it will distract that thoughts.
Kinaesthetic – Quite laid back, there may be silences or pauses when in conversation, that is because they are processing a response and they like to check options internally first, before replying. They like climbing, walking, athletics, They are also good at dealing with new trends, they hold onto reality.
From a coaching prospective, you can start to see that by having this knowledge enables you to communicate on there level.
i.e. If I used Kinaesthetic language to Visually orientated person then the likely hood is that we may not build grate rapport. Because I am talking and stating how I feel and using words about firm foundation, need to get to grips and hold on to what you have got.
And the Visual person with be using words like, I see, looks ok to me? I will be able to keep an eye on things. Etc. etc.
That mismatch of language can confuse and cause all sort of problems. As a coach if I use Visual words within my language to Visual person. How powerful is that, we both see and picture the same things, which builds rapport and enhances trust, respect etc.
This also is the same for Visual to Auditory, Kinaesthetic to Auditory, the coach has to be in tune with the coachee and use the language.

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