Posts Tagged ‘Business Mentoring’

Essential Principles 4 Business Marketing / Networking

Elevator Speech / Pitch?

You need to describe yourself in detail, concisely and impressively, making sure you also inform what is you do and what you have to offer that is unique.

Also think outside of the box, by not having your own agenda, it is a bit like when you go fishing, there is you, your rode & reel, plus you have your hook & bate. Now all you need is a fish to take the bate, so you need to tease & entice your audience to take firm interest & for them to ask you questions! Once this happens you have the interest from you potential client or buyer? This is when you can switch into selling mode & to match the benefits & services to that you have offer & have established from them.

Be different.

You have to stand out from the crowd, so your audience want to know more & will seek you out to find out more! And remember people buy of people, but they want something that stands out from all your competitors. So be original & look to inspire those around you.

Help others.

Always seek to support & help others, for what you give out, you will get double in return. Also you will get support & free advice that is invaluable, which if you had to pay for would really cost you dearly.

Personal integrity.

Trust, reputation are key requirements that fellow businesses value & your potential clients will be looking for this, they do not want to deal with the insincere or people with the gift of the gab type of person. So invest in time & effort to build relationships that will stay with you & provide you with repeat business, but more importantly you also build your reputation & the key ingredient of respect & trust.

Relevant targeting.

One thing to remember no matter who your ideal target market is, that potentially everyone who has surplus cash available is a potential customer, it all depends on what attracts an individual marketing wise, as to what they will eventually spend that surplus cash on! So always remember even the most unexpected buyer could become your customer.

With this in mind, it is also good to know who your ideal target market is likely to be & how are you going to be able to actually present to them directly or in person.

i.e. Flyers, be mindful that these cost money, so make sure they are used effectively? For example do not suddenly decide to deliver a thousand flyers in your neighbourhood & a healthy return, the normal response rate is about 0.62% per hundred flyers, so not a great return for your investment.

But if you take one flyer & take it to one of your ideal target market & present it to the proprietor / owner? for example lets take a mobile valeting service & you take the first approach not much return from delivering to your local housing estates, but if you took the second option & take one flyer to say a supermarket with say 30 -40 staff working shifts & speak to the manager with a special offer plus perhaps a guaranteed day that you can be at the supermarket, you are likely to get a minimum return which will be much higher anything from 1 – 40 from one flyer. Far better odds don’t recon?

Plans & aims.

Always think about what type of networking is best for you, & how much time to invest in networking, there are lots of various groups, clubs etc out there, so be selective & plan your time to maximise the benefits available to you. Networking is a vital part of getting  your business the correct amount of exposure.

Follow up.

Make sure you follow up any meetings or referrals you have obtained, because delay, gives the impression that you either don’t care or are not interested, so make sure you act quickly to avoid losing any potential business. You might actually be very busy & just find it difficult to find time in your diary, but trust me find the time, otherwise you with very quickly have an empty diary.

Be positive.

This should go without saying, but I will mention it for those who think they can get by because they have a product or service that is vital to your client so don’t  have to be that positive. Well I have news for you, you are not the only supplier & people buy of people, a non positive attitude funny enough has a negative effect on those who have lost there positivity!

Sustained focused effort.

You need to always be focused & up for any challenge, this is vital for sustained growth, your efforts & commitment will be reward from remaining focused every day.

Life balance.

If you are grounded in your approach & find the right balance to suit you, your family, then your business & your clients will also benefit, because they will feel assurance in your abilities etc.

Follow the above principles & you will not go far wrong with your business marketing / networking.


 

NLP – Giving Effective Communication

Just wanted to thank Demitris Edwards from Vocall Mystery Shopping in association with Call Centre League of Excellence, who put on a truly enjoyable event at Gloucester Quays aboard the King Arthur, with an audience of 50+ Call Centre Managers and Staff who wanted to find out how to improve performance within their own call centres.

The day included a meet and greet over coffee, tea, light refreshments, followed by five presentations from a wide variety of companies, from the training, coaching, feedback, sales and social media circles.

Really enjoyed the good weather lunch time along the Gloucester canal over lunch, which on return finished with two further presentation including mine.

My presentation was based on the subject of how to use NLP to enhance communication and make more sales.

Thanks again for the opportunity to be able to discuss with 50+ over businesses what I do and what I can do for them in the future!

 

 

3 Saints Business Club

The next 3 Saints Business Club Evening, in association with the Best of…. Pontypridd, Bridgend & Cardiff

Will be held on Feb 15th at 6:00 PM – 8:30 PM

Venue is @ the Three Saints Hotel & Conference Centre, based opposite the Royal Mint in Llantrisant.

The are no membership fee’s.

There is a small charge to cover the cost of food and venue etc.

Which is £10, if you book online or £15 if you pay at the door.

This event requires registration:direct via PayPal (Click Button)

An event not to be missed.

Specialist speaker – Susi Cernoch from Standby, (Virtual Assistant), will be giving a talk about “Outsourced Admin (& Social Media).”

Plus a mini presentation from Coaching Four Success about “Supporting Local Business.”

Enjoy great food and Network to your hearts content+ more!

Join the event that is rapidly growing in popularity, this will be the fifth event and promises to deliver the same high quality as previous events. “So what are you waiting for, don’t delay book today.”

This will be the second meeting since I have agreed to takeover the ownership and running of the 3 Saints Business Club from December 2011. My goal is to make this the best Local Networking Event in South Wales, I will be adding additional features and looking to add further services for our members to have access to, that will be of benefit.

Remember this is business club with a difference, it is run by Coaching Four Success, a local business “That Turns Your Wishes Into Reality.”

I also want to take this opportunity to thank everyone who has helped and given support to make this club a success as well especially the owner (Onkar) and staff at the Three Saints Hotel.

I look forward to seeing you all on the night.

Best wishes

Martin

http://www.martin@biginelli.co.uk

Telephone: 01446 401481
Mobile 07779859712

 

Life & Business Experience

My Previous Experience

My experience prior to my career in life coaching has seen me have roles at all levels and in many different business sectors and this enables me to relate to many different people, their backgrounds and their personalities. I have worked as a front line staff member, as well as in both sales and supervisory capacities.

I also have a wealth of experience in management and teaching roles and as an examiner, demonstrating my strength in having an eye for detail. Latterly I have had roles as a local sales coach, area sales/performance coach and national sales coach as well as a business partner.

The knowledge and experience gained during my career to date. When I left school I started a messenger for the Royal Mail at the age of 15, based in Central London. At the age of eighteen, I progressed up and into the role of Postman also for the Royal Mail. I enjoyed meeting people and getting to know my local community at the same time.

I decided to get a trade and left to undertake a position of trainee butcher, for Wallis Supermarkets, once I became qualified I move on into Mac Markets as a butcher and became after a short period of time a manager for the butchery department. This role helps me to develop my skills with how to display and attract customers to buy existing and new cuts of meat. I had to learn stock control and to order the correct amount of stock, especially because they are perishable goods, so it was very important to get it right to avoid making potentially large losses.

Unfortunately I develop a blood disorder, which meant I have had to give up long term work within the butchery trade.  I decided to use my natural abilities of being a very keen sports person and became a life guard at my local swimming pool and after a short period of time I was offered the opportunity to become a swimming teacher, coach and examiner for all age groups and also support and taught various types of disabled people. I really enjoyed this role this was the beginning of knowing that I wanted to work within the training, development and coaching market.

At this stage of my career, I got married and moved from London to Gainsborough in Lincolnshire. Which meant a change in direction due to limited sports centres etc within the area, so undertook a job laboring at the British Steel Works, again I was interested to learn another skill, so started training as an over head crane driver, which was a very challenging and skillful job. Because you were responsible for moving tons of sinter from stock yard onto trainings who delivered the sinter to the furriness.

After three years, I decided to move from Gainsborough to Cardiff, which is where my parents came from originally. I rejoined the Royal Mail as Postman Higher grade, and learnt how to touch type and spent a number of years typing postcodes onto letters. I spent ten years with the post office.

I then became restless and wanted to find work that would satisfy my thirst for work that was challenging and stimulating at the same time.

I entered a very mixed and crazy period of my career, working within financial services as a sales person either face to face then via the telephone as an inbound advisor then outbound advisor and finally as a field sales agent, for Legal & General, Colonial Mutual, Standard Life, Lloyds TSB, had a period of as a salesman and then store manager for Tandy’s (Intertan UK). Before putting all these skills together and was successful in becoming a sales advisor in all three areas i.e. inbound, outbound & field sales. After a few years I was asked if I would like to apply for a position of sales trainer and coach. I applied and was successful, British Gas provided and also paid for external training around train the trainer, coaching and feedback.

I was then successful in becoming a local sales coach for Cardiff providing training and coaching to all call centre managers and team managers. I had to design training material and programs around how to build upon your customer / client base, also developed a sales process that was effective yet reasonably simple to use. This was followed by in the work place observations and feedback on overall performance.

The results lead to British Gas deciding on taking this from local based project to a national scheme and I was promoted to become one of the national team, which lead to rolling out the Cardiff project to all call centre’s throughout the UK. I found a position that I absolutely loved and I was also able to travel and work with so many different types of people and this enable me to develop my interpersonal skills to a higher level. I spent the next couple of years traveling around the UK, until I was approached by Barclay Bank to become an area performance coach and trainer, covering SE Wales, Herefordshire, Gloucestershire and Worcestershire.

The role with Barclays Bank, was really challenging role and I worked with all levels of staff from cashiers, personal bankers, assistant branch managers, branch managers and area directors on how to change behaviors / attitudes, increase sales, improve overall performance via training, coaching and feedback.

And then after nearly four years, due to the financial climate of 2008 and the impact that had on the business world. Meant that training and coaching is deemed to be a luxury, so when cut backs are to be made, businesses decide to reduce in areas which they think are not going to effect day to day business.

I lost my position as area performance coach, but was offered an alternative position as an assistant branch manager, which I agreed to take rather then be unemployed. I continued in this role for approximately nine months. I did not enjoy this role and found that there were to many limitations, which went against my beliefs. So I decided to leave and start my own training and coaching business, which I started in March 2010 and has taken time to get up and running and I am happy I made this decision as it is a job I love, but find it frustrating times having to stop training or coaching to do marketing and networking to find new business etc. but hay that is what business is about, it is made up of marketing, sales and customer service / focus.

The reason being a coach and trainer is so rewarding, is because I am able to support and help people and businesses to handle day to day life and overcome obstacles / barriers that may get in there way alone life’s path.

You need to work out your journey’s end before beginning your journey in life, this will help you to avoid certain pitfalls along the way, also by knowing what to focus on, you know what it is you aiming to achieve, this helps when it comes to the end results and whether you are going to be successful?

Success comes in many forms and is not just about money and how much of it you currently have, don’t get me wrong money is important but money should not be your only motivator, otherwise you will have  gaps in other areas of your life that money can’t fill.

My work and life experience journey has taken 40 years so and has hopefully many more years to go, which I hope to continue developing my skills even further. I am currently giving talks, seminars and presentations to people based on my own work and life experiences, which is something I love doing, because by sharing knowledge aids increased awareness.

I will continue to write articles and I am also planning to write a book and a series of CD’s & DVD’s about Coaching,Training and Mentoring people and the benefits of doing so!

The next stage of my work and life experience, will be to help schools, collages and universities with preparing them for the big wide world of business and how to enhance there chances by being focused and fully prepared to enable them to hit the ground running!

Just over eighteen months ago I bought a convert camper van, to enable me to travel and explore our beautiful countryside and coastal areas and to take my trusted camera to capture images to enhance my memories.  The feeling of knowing I have another set of wheels available, which will allow me to travel and sleep in, is wonderful. I also love cooking, so I aim to be like the hairy bikers on TV and travel in my camper van and buying local ingredients on my travels and cooking them whilst I am out and about.

 

Business Map For Treasure Island

I was watching a new version of treasure island on TV today, and it gave me so much entertainment, it started me thinking about how a treasure map that could motivate people in life and business.

Imagine if you had a map of a tropical island, which has the added benefit of hidden buried treasure!

And you are the only person who knows about it, what would you do?

Would you ignore it?

Would you investigate further?

Would you take action?

Lets suppose you investigated and decide to take action and to try and find this island. What goals would you set yourself?

For me, I would set myself an altermate goal, which would be on retrieving the treasure that is buried on the island. Then I would back track to where I am today and what mini goals I need to set along the way to be able to find this hidden buried treasure.

So lets think about what would be needed to enable you to set sail and go off around the world to find this island, and then what you require to dig up the buried treasure?

Potential list of requirements :-

Food, drinks / fluid, clothes, toiletries, equipment, ship, crew, money, maps, navigation tools, radio equipment, first aid, etc. etc. etc.  Plus how will you make sure you don’t lose your treasure, once discovered and others now know about your new found potential wealth.

Now I want you to think about the above scenario and relate it to your own business or life style and what would you need to do,  to achieve your desired results and find the treasure (which could be anything in life or business that you want to achieve this year or in the future)!

Because like the story and film about Treasure Island, there are lots of good intentions, but then there are also lots of possible problems or issues that could get in your way.

You need to think long and hard about what you want to achieve, write down the options that might be available to you, and continue to do so until you have exhausted the process. Then you need to review each and every option in turn, and look at the positives and negatives for each option. You will need to be very open and honest with yourself to enable this process to be effective. Once you have completed this process you will have discovered the best option available to you to be able you to achieve your outcome goal of finding the buried treasure.

So the morel of the story is that you need to think outside of the box, i.e. stand back, if needed get support from others that would add value for you in being able to reach your ultimate goal.

Then focus on what it is you want to achieve and why you want to achieve this particular objective, look for potential issues / problems that might get in your way, then workout how you can overcome them or get round them so you can continue on your journey to the ultimate objective and for you to achieve your goal.

I hope this is of use to you , as this formula has helped me to achieve so much in my own life.

If you need to discuss or want help along your journey in life, contact me direct and let me help you to focus on your own journey to success.

Best wishes

Martin

 

 

 

 

 

 

 

2 Be Or Not 2 Be Coached?

That is the question?

When do you need a business or life coach?

The answer is when you feel you want to develop yourself or your business further than you currently are at present. Its not rocket science, you need coaching when you are not able to achieve or progress in the direction you want to go and seem to struggle or find you have obstacles that stand in your way!

The coach is not a person who has all the answers, yet they may think they know what you require. Though a good coach will get you to come to your own conclusions via a series of questions carefully designed to make you think about what it is you really want in your business or in your own life.

Coaching can be viewed a bit like map reading and route finding combined together, first of all you need to know where you are aiming for and why you are heading in that direction at this point in your business or life. Once you have established your destination you can retrace your route back to the present time via a series of mini goals or objectives. Now you will have a clear direction of your future route and what stages you will met and have to achieve along the way.

It is so important to know what it is you really want and to know why you want it so much, because without a clear focus and understanding you are very unlikely to achieve anything at all. Or you will get to your destination and find it is not what you thought it would be, which will only lead you to frustration and disappointment.

Although I am a business and life coach, I believe everyone needs a coach including me, the reason why, is that we do not ask ourselves the right questions which are challenging enough to provoke the correct responses needed to know what and why something is important enough to set realistic goals and objectives.

Until you experience being coached it is difficult to know what the true benefits are, most people because of the lack of experience in this field, feel it is an expense they can do without. Well a good coach will provide you with many benefits which far exceed any material costs.

How do you put a price on the amount quality and happiness you have in your business or life?

This is my soap box bit now!

When you want to look good, what do you do? You pamper yourself by investing time and money, on having your hair done, new outfit, etc. etc.

When you want your home to look good, what do you do? You invest in new paint, paper, kitchen, bathroom, flooring or perhaps new windows, etc. etc.

When you to work in a particular field, what do you do?  You invest time and money to get the right qualifications and skills to pursue your chosen career!

When you want a relaxing break, what do you do? You invest time and money looking for a place in the sun with all the trimmings, etc. etc.

So why is it, that we do not invest time and money setting out clear goals that you want and would bring you so much happiness and joy?

Soap box over!

I hope the above goes someway to explaining and answering the question 2 Be Or Not 2 Be Coached?

 

 

GROW your Life & Business

The GROW coaching model is recognised as one of most popular coaching models to use when setting yourself goals.

It consists of six parts in the process, which are:-

1) State your goal in the positive.

2) Have and evidence procedure.

3) Can you start and maintain the goal yourself.

4) Contextualise.

5) Maintain the positive by products.

6) Ecology.

Lets take each stage in turn, so do we mean by stating with state the goal in the positive?

The goal you want to achieve must be something you actually want and not something you want to avoid. By positive thoughts and actions enables the mind to focus on what you want in life. The mind is unable to focus on negative goals.

i.e. I don’t want to put any weight on? or I want to loose ten pounds over the next four weeks via exercise and reducing fatty foods.

Have an evidence procedure – This is trying imagine what it would be like, when you have achieve your goal, .i.e. what will it look like, feel like or what will you hear going on around you once you have achieved your goal.

Metaphor

When Linford Christie (the athlete) won his gold medal, when he was then interviewed. He stated that he had no doubts that he was going to win a gold medal, because he had run that race a thousand times in his mind and had experienced in his mind what it would be like to win. The only way he was not going to win was if he had an accident on the day!  He said he had heard the national anthem being played, he heard the crowds cheering, he saw the flags waving, he said the jubilant crowd jumping up and down in the stadium.

This stage is very powerful and aids the experience and motivation in working towards your goal.

Can you start and maintain the goal yourself ? This stage is important to work out what support you may need and whether you can do on your own merit.

Contextualise - This stage is only required when you are talking about behaviours etc .i.e. I want to be more assertive ? Be sure where and when in your life you want to be more assertive. If you are in charge of a sales team at work and feel you need to be more assertive with the team, make sure it is only work that want to be assertive and not to include be assertive when you get home and are with the family. As your partner and children will not appreciate the change.

Maintain the positive by products – This stage is about knowing your existing strengths and making sure you don’t diminish them whilst working towards your goal. Otherwise you gain one thing and lose another.

And finally the Ecology ? This stage is about whether the goal is worthwhile, what’s involved, how much time is needed, what effort do you have to commit to to achieve the goal. What are the benefits of achieving this goal.

This model gives you a process to follow when setting goals, it is even better if you get a life or business coach to help you. Because they have the skills to make sure you maximise your goal setting techniques.

 

Happiness & Success The S.M.A.R.T. Way.

Q. Why should I set myself personal goals?

A. The primary reason for this is that by setting goals you will clearly know where you are going and what you will obtain.

Also more than this it helps you to keep your mind and actions focused on obtaining realistic and personally stretching goals and desires which will benefit you in the long term.

To aid you in doing this there is a simple acronym to help you structure the way to set yourself some excellent goals -

S M A R T

Specific – A specific goal has a much greater chance of being accomplished than a general goal. To set a specific goal you must answer the six “W” (and one “H”) questions:

*Who: Who is involved?

*What: What do I want to accomplish?

*Where: Identify a location.

*When: Establish a time frame.

*Which: Identify requirements and constraints.

*Why: Specific reasons, purpose or benefits of accomplishing the goal.

*How: How will I go about this?

EXAMPLE: A general goal would be, “Get in shape.”

A specific goal would say, “Join a health club by this date and workout 3 days a week every week.”

Measurable – Establish a tangible criteria for measuring progress toward the attainment of each goal you set. When you measure your progress, you stay on track, reach your target dates, and experience the exhilaration of achievement that spurs you on to continued effort required to reach your goal.

To determine if your goal is measurable, ask questions such as….

*How much?

*How many?

*How will I know when it is accomplished?

EXAMPLE: What MI can you use to measure yourself?

What feedback can you use to measure yourself?

Achievable – When you identify goals that are most important to you, you begin to figure out ways you can make them come true. You develop the attitudes, abilities, skills, and financial capacity to reach them. You begin seeing previously overlooked opportunities to bring yourself closer to the achievement of your goals. You can attain most any goal you set when you plan your steps wisely and establish a time frame that allows you to carry out those steps. Goals that may have seemed far away and out of reach eventually move closer and become attainable, not because your goals shrink, but because you grow and expand to match them. When you list your goals you build your self-image. You see yourself as worthy of these goals, and develop the traits and personality that allow you to possess them.

Realistic – To be realistic, a goal must represent an objective toward which you are both willing and able to work towards and achieve. A goal can be both high and realistic; you are the only one who can decide just how high your goal should be. What you need to ensure is that the goal you’re trying to achieve is stretching and at the same time of benefit, both to you and the business. A high goal is frequently easier to reach than a low one because a low goal exerts low motivational force. Some of the hardest jobs you ever accomplished actually seem easy simply because they were a labour of love. Your goal is probably realistic if you truly believe that it can be accomplished. Additional ways to know if your goal is realistic is to determine if you have accomplished anything similar in the past or ask yourself what conditions would have to exist to accomplish this goal.

Time-scaled – When setting your goal you will need to set down specific deadlines you will need to consider the following:

*When do you want to achieve the goal by?

*If actions to support this goal are set, when do you want this to happen?

*At what time points do you want to review your progress?

*What and when are your key objectives?

Business Coaching In An Economic Downturn

Professional Business Coaching And The Recession

Due to the current climate, many people have had to tighten their belts and reduce overheads, which is understandable. But is it the right thing to do I ask?

You may have been forced to due to circumstances beyond your control, but it you reduced costs to conserve money just because you thought it was the right thing to do.

What were your competitors doing?

Did they reduce costs or did they continue to invest and speculate i.e. in advertising, training and coaching?

One thing for sure is that by doing so it can cut off your flow of potential new business, and not investing in training and coaching is a near suicidal stance to take.

I will explain now what I mean: -

Business Coaching In An Economic Downturn

I started to tell you in my last post about the huge mistake that companies make when they abandon any business coaching, training or staff development during a recession.

So why is it a mistake to do this?

Without continuous flow of new business as well as existing business, your staff are unable to continue to development and reductions in productivity, motivation and profits are greatly reduced.

Training and business coaching are vital keys in the future of any business. Why do large corporate companies have huge turnovers in staff and high training and recruitment costs? Because some treat training and coaching as a nice to have, not a must have!

What happens without effective coaching and feedback on a daily and weekly basis, is that the performance reviews are usually held on a one to one basis, very often it is a tell session, i.e. you have not achieved x y or z!

So what are we going to do?

What happens then is the coachee agrees to actions to keep his boss happy, despite not actually being shown how to achieve it. And at the next review they more often than not have the same conversation again.

And gradually the individual goes on a performance plan, then an action plan a they go down the disciplinary route. What a waste of time effort and money.

When in less time with a proper qualified coach, it could be resolved in less time and with suitable actions that the coachee knows and understands how to do and achieve.

Firstly you need to diagnose what is stopping the performance, then via coaching and feedback you identify the issues and resolve them.

 

 

NLP – How to Achieve Life’s Goals!

What are you seeking out of life?

If your young it is how to live the life of fun, enjoyment, fulfilment, excitement, travel, music, dating, cars, fashion, image etc. all of these cost money and need commitment. So you want to earn good money to enable you to use the money to do the things you want out of life! But if you don’t plan, don’t set goals to aid you getting your dreams and desires to become a reality, what then?

If you are now ready to settle down, then you have different needs and requirements, you may be looking for a partner to settle down, you may also be looking to develop your career to enable you to buy or rent your first property together. You may have a five or ten year plan to get married, buy / rent a home, have a family, buy a car etc.etc. This also requires careful planning and effective setting of goals if you are ever going to be able to achieve these without being in debt that is possibly causing you problems etc.

Lets say you are now been married, have a home, have children, all the usual family commitments, mortgage, loans, holidays abroad, children’s education, keeping up with the Jones’s etc.etc. Have you planned effective goals to enable you to enjoy your life? Are you on course to achieve what else you may require in life?

I could go on and on about different age groups and different circumstances we all face in life as we progress in life, the one thing we don’t know in life is what is going to happen to us next. But we can certainly take control and head in the direction we want to go and have as much influence as we are able to.

As the old saying goes you only have one life, so lets make the most of it!

If you link goal setting and start to think you want out of life then you are on your way and all you then need is to focus on those goals until you have achieved them and then set new goals to keep you moving in the direction you want.
I have started by adding some data from NLP that I think you will find interesting and ended with how you can use these methods.

NLP techniques help particularly by making it possible for people to………

Set clear goals and define realistic strategies
Coach new and existing staff to help them gain greater satisfaction from their contribution
Understand and reduce stress and conflict
Improve new customer relationship-building and sales performance
Enhance the skills of customer care staff and reduce customer loss
Improve people’s effectiveness, productivity and thereby profitability

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